Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions cover

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

304 pages · Published: 2008-01-01 · Genres: Business, Psychology, Nonfiction, Choice (Psychology), Self-Help, Psychology & Mental Health, Health & Wellness, Philosophy