Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

See all Dan Ariely books in order

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

304 pages · Published: 2008-01-01 · Genres: Business, Psychology, Nonfiction, Choice (Psychology), Self-Help, Psychology & Mental Health, Health & Wellness, Philosophy

Readers Also Enjoyed

• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
• Outliers: The Story of Success by Malcolm Gladwell
• The Art of Thinking Clearly by Rolf Dobelli, อรพิน ผลพนิชรัศมี
• Atomic habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
• Four Thousand Weeks: Time and How to Use It by Oliver Burkeman
• Nudge: Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler, Cass R. Sunstein